FUSE / GUIDE
What is GEO? AI search visibility for brands
GEO describes work that helps a brand be understood accurately and discovered as a source in AI-assisted search and answers. It starts with an accessible website and reliable content.
How does GEO relate to SEO?
Google says established SEO practices apply to AI Overviews and AI Mode, without a special AI file or additional schema. Start with crawl access, clear pages and answers to real questions. GEO is not a piece of code that guarantees visibility.
Make the brand easy to identify
Keep the name, services, founding information, contact details and official profile links consistent. Visitors should be able to understand who the agency is, what it does and where it works. Dedicated service pages and real projects provide more context than broad promotional claims.
Answer genuine questions with concrete examples
Turn recurring client questions into useful guides: proposal scope, deliverables, languages, maintenance and advertising budgets. Give the direct answer first, then explain the decisions involved. Separate the brief, work and visible outputs in project stories; do not invent performance percentages.
Separate search crawling from training
OpenAI distinguishes OAI-SearchBot for search from GPTBot for training. Search access and training permission are separate decisions. Check hosting restrictions as well as robots.txt. A request using a crawler’s name alone does not prove that the real crawler can access the site.
Keep a repeatable observation log
Choose a small set of Turkish and English customer questions. Record the prompt, date, system, brand mentions and source links on each run. Do not report a single answer as a permanent ranking. A mention, a linked citation and an enquiry from that link are separate measurements.
Evaluate the work honestly
First check factual accuracy and content accessibility. Then consider repeated observations, search data and verified enquiries together. No optimisation guarantees inclusion in a particular AI answer; the aim is to improve the conditions for being a useful, accurate source.